1/6/2024 0 Comments Ditto music distribution![]() He was doing 300 shows in a year even before he was signed (by a big label). Recalling the time they worked with Sheeran and Smith, Lee said: "Ed Sheeran is still one of the nicest people. We will pay every penny of what they earn," he promised. A lot of people complain that they don't get paid on time. The way labels work, not just in India, they are not too transparent. "What I want to do is to help every artiste here to have an outlet for their music and then take them to an international level. He wants to promote artistes who don't have a label and can't get their music into the store. People are going to get used to more streaming and eventually pay for it," he added. I can see that Saavn (online music service) has 20 million subscribers here now. "In India, only three per cent of revenue is from streaming. That has become more important than the radio for artistes." And right now, every band in the US or UK wants to be on Spotify. It took a few years for people to understand its value. In 2009 in England, Spotify (a digital music service) was launched. On how Ditto Music will change the music scene in India, Lee said: "Back in 2007, people were selling CDs and pirating music. Languages that artistes and associations are going to be in are Hindi, English, Tamil, Malayalam, Kannada, Gujarati, Rajasthani and Bhojpuri across 3,00,000+ tracks and videos. We will probably be looking to do that in September," he said. "We are thinking of running a search for artistes so that we can pick artistes here and push them globally. The India/South Asia office started in October 2017, headed by Gautam Sarkar. I was also managed by a guy who managed Apache Indian," added Lee, who was ditched by record labels when he wanted to release his own music. At that time, he had sold about 20 million CDs in India. I used to record in a studio where Zeus (artiste with roots in India) used to be there all the time. "I grew up in Birmingham, which had an Indian community. You got rock music, hip-hop and more," Lee Parsons, founder and Global CEO, Ditto Music, told IANS over the phone during his visit to Mumbai. "Apart from Bollywood, there is so much in India. Having global offices meant that we could push him in the US or Brazil and open up new territories.and being in India, is so important. "We had an artiste called Dave who was nominated for a Brit award. One of the reasons why they wanted so many offices was because they wanted to promote their artistes, who were popular in England, outside the UK as well. It has offices across Europe, Australia, Asia, North and Latin America. The company, started by Lee Parsons and his brother Matt over a decade ago, distributes, promotes and supports over 150,000 independent artistes.
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